“Product and Services Description”

Here is a product description for our fictional company, Terra Engineering. Remember to be clear about what it is you are trying to sell. You should leave no doubt in your reader’s mind about the products and/or services you are offering.

Product Description

The primary types of service Terra Engineering will provide to it’s market include on-site environmental assessments, site specific environmental services, strategic planning, project design and management, technical third party reviews, environmental policy development and environmental liaison.

Service offered are:

Site Specific Environmental Services

• Environmental monitoring services; Landfills, groundwater monitoring for industrial activity;

• Environmental site assessments; (Property transfer assessments, Phase 1, Phase 2, and Supplemental);

• Environmental remediation design/contracting; and

• Site restoration

Environmental Assessment

• In conjunction with State and Canadian Laws

Strategic Planning

• assist municipalities and communities to develop economic opportunities in the resource based industry, electricity and mining

Project design and management

Proposed and billed on a per-project and per-milestone basis, project consulting offers a client company a way to harness our specific qualities and use our expertise to develop and/or implement plans, from conceptual planning to turnover. Proposal costs will be associated with each project.

Provide technical third party review services

Environmental policy development for communities

Liaison services for the mining industry in establishing working relationships with surrounding communities

In the short term, Terra Engineering will seek sub contracts, municipal contracts and government contracts. While other engineering firms in the region offer small to medium sized businesses consulting services, none specialize in this area.

With today’s unpredictable political and environmental concerns, it is increasingly evident that more environmental engineering firms are needed.

Terra Engineering’s services will differ from our competitors in that we will offer creative, innovative and effective solutions to environmental problems. Too many consulting firms try to develop standard models to solve key environmental problems.

Terra Engineering realizes that environmental problems have a variety of solutions; what may be right for one area might not necessarily meet the needs of another.

Terra Engineering will save clients:

• Time: Experienced and innovative staff are quite knowledgeable and know the industry;

• Money: Terra Engineering’s average cost will be lower than larger companies and this will be passed on to the client;

• Headaches: Terra Engineering’s staff is professional and experienced. Environmental concerns will be promptly assessed.

With Mr. Johnson’s and Mr. Smith’s extensive experience within the environmental industry, they understand the environmental issues which exist for municipalities and communities. Therefore, Terra Engineering will alleviate these problems with viable solutions provided by qualified and experienced engineers.

As you can see, the above example outlines the services provided as well as features and benefits. It discusses value propositions and the competitive edge which are both needed to add value to the overall argument.

It might be a good idea to include some sales literature or specific pieces as attachments or appendices. Examples would be copies of advertisements, brochures, catalogues and technical specifications.